Upper Deck Extends Exclusive Partnership with NHL Alumni Association

Upper Deck, a prominent player in the trading card industry, has recently announced the renewal of its exclusive licensing partnership with the NHL Alumni Association (NHLAA). This strategic move solidifies Upper Deck’s role as the sole licensed producer of physical trading cards featuring over a thousand former NHL athletes, cementing their commitment to hockey history and memorabilia.

The partnership between Upper Deck and the NHLAA is seen as a significant step in enhancing their offerings and enriching the collectibles market for enthusiasts. Jason Masherah, President of Upper Deck, emphasized the crucial role the NHLAA plays in providing access to the image rights of its members, allowing them to feature trading cards and autographs of many of hockey’s greatest players.

The NHL Alumni Association, based in Ontario, actively supports former NHL players through various programs and initiatives. Their group licensing program, launched in 2017, allows the NHLAA to use the collective image rights of its members for commercial purposes, benefiting their programs and initiatives. With participation from hockey legends such as Wayne Gretzky, Mark Messier, and Patrick Roy, this partnership reflects the broad commercial appeal of the association.

While Upper Deck is among several enterprises engaging in business with the NHLAA, their renewed agreement signifies the partnership’s commitment to “Honoring the Past.” Glenn Healy, Executive Director of the NHL Alumni Association, expressed his enthusiasm about continuing the collaboration with Upper Deck, emphasizing the significant role that Upper Deck trading cards have played in capturing and preserving the heritage of hockey.

In an exciting development, Upper Deck announced plans to expand its product line to include digital trading cards available through its Evolution platform. This innovative approach blends traditional collecting with the digital age, offering a new medium for fans and collectors to engage with the history of hockey. This expansion promises to enrich the legacy of the sport for a new generation of fans and collectors.

Overall, the extended licensing agreement between Upper Deck and the NHL Alumni Association not only solidifies Upper Deck’s exclusive rights to produce and distribute physical trading cards of former NHL players but also introduces a new avenue for collectors with digital collectibles. This partnership ensures that hockey fans and collectors of all generations can continue to cherish and celebrate the revered NHL Alumni who have shaped the game.


Related Posts

All Blacks Fans’ Delight: Exciting Partnership with Fanatics

New Zealand Rugby has struck a groundbreaking deal with Fanatics, a prominent digital sports platform, to create an exciting global partnership. The collaboration aims to revolutionize the retail…

Richmond FC Partners with Fanatics for Enhanced Fan Experience

Richmond Football Club, a powerhouse in the AFL with an impressive 13 premierships under their belt, has struck a groundbreaking deal with Fanatics, a prominent digital sports platform,…

NSCC Charity Auction Benefits Cleveland Charities at 2024 Convention

The National Sports Collectors Convention (NSCC) is ready to kick off its 44th anniversary with a bang by hosting a special charity auction at the 2024 convention. Bringing…

2024 NSCC Redemption Program: Appointment Only

The 2024 National Sports Collectors Convention is the ultimate gathering for all sports memorabilia enthusiasts, and Panini – a prominent figure in the collectibles industry – is making…

Exciting Release: 2023-24 Donruss Soccer on Panini Blockchain

Mark your calendars and brace yourselves for the adrenaline-pumping release of the 2023-24 Donruss Soccer on Panini’s Blockchain platform. Scheduled for June 28 at 10 am CT, this…

Celebrate Caitlin Clark’s Iconic Moments with Panini Exclusive Set

Every era produces its own standout athletes who etch their names into the annals of sports history with their exceptional skill and unwavering determination. Caitlin Clark is one…