Uncategorized

Richmond FC Partners with Fanatics for Enhanced Fan Experience

Richmond Football Club, a powerhouse in the AFL with an impressive 13 premierships under their belt, has struck a groundbreaking deal with Fanatics, a prominent digital sports platform, to revolutionize the global fan experience for Tigers supporters everywhere.

The exclusive long-term partnership between Richmond FC and Fanatics aims to elevate the fan experience by offering an unparalleled range of officially licensed merchandise. From guernseys and training gear to headwear and fan apparel, Richmond fans now have access to the most extensive collection of Tigers merchandise ever seen. The Roar Store, located at Punt Road, is now under the exclusive operation of Fanatics, ensuring a top-notch retail experience for all supporters.

The newly launched online Roar Store, powered by Fanatics’ advanced Cloud Commerce Platform (CCP), provides Tigers fans with a top-tier shopping experience. Boasting high-resolution product displays, a seamless checkout process, multiple language options, and quick access to the latest products, whether browsing on a computer or mobile device, the online store is designed to cater to the needs of every fan.

This collaboration forms part of Fanatics’ expanding presence in Australia, starting with a significant league-wide agreement with the AFL last year and extending to partnerships with clubs like the Essendon Football Club and Rugby Australia. By teaming up with Richmond FC, Fanatics continues to establish itself as a key player in delivering premium sports merchandise and exceptional fan experiences.

Dino Imbriano, General Manager of Consumer Business at Richmond FC, expressed his enthusiasm for the partnership, noting that working with Fanatics was a natural choice in engaging passionate Tigers fans worldwide. He highlighted the new online and in-person stores, along with the expanded range of merchandise, as offerings that will set new standards within the league.

Tyler Emsden, Director of Business Development for Australia & New Zealand at Fanatics, echoed the excitement, emphasizing the shared values of excellence and fan-centricity between Fanatics and Richmond FC. He emphasized the dedication of the local Melbourne team in collaborating with the club to provide Tigers fans across the globe with an exceptional retail experience, enabling them to support the Yellow and Black with pride, regardless of their location.

The partnership between Richmond Football Club and Fanatics signifies a major win for Tigers fans, promising an unmatched shopping experience and a diverse array of merchandise to showcase their support for the team on a global scale. From upgraded online shopping options to an extensive range of officially licensed products, this collaboration opens up new avenues for fans to connect with their beloved club and gear up in style.

Source

Related Posts

All Blacks Fans’ Delight: Exciting Partnership with Fanatics

New Zealand Rugby has struck a groundbreaking deal with Fanatics, a prominent digital sports platform, to create an exciting global partnership. The collaboration aims to revolutionize the retail…

NSCC Charity Auction Benefits Cleveland Charities at 2024 Convention

The National Sports Collectors Convention (NSCC) is ready to kick off its 44th anniversary with a bang by hosting a special charity auction at the 2024 convention. Bringing…

2024 NSCC Redemption Program: Appointment Only

The 2024 National Sports Collectors Convention is the ultimate gathering for all sports memorabilia enthusiasts, and Panini – a prominent figure in the collectibles industry – is making…

Exciting Release: 2023-24 Donruss Soccer on Panini Blockchain

Mark your calendars and brace yourselves for the adrenaline-pumping release of the 2023-24 Donruss Soccer on Panini’s Blockchain platform. Scheduled for June 28 at 10 am CT, this…

Celebrate Caitlin Clark’s Iconic Moments with Panini Exclusive Set

Every era produces its own standout athletes who etch their names into the annals of sports history with their exceptional skill and unwavering determination. Caitlin Clark is one…

Service Dogs at Sporting Events: Enhancing Accessibility and Support

Attending sporting events is a beloved pastime for many, but for individuals with disabilities, the experience can pose unique challenges. Service dogs step in as reliable companions, helping…