Title: Leaf Trading Cards Reinvigorates Press Pass Brand with New Football Trading Card Line
Subtitle: Leaf Trading Cards is set to introduce new trading card lines under the iconic Press Pass brand, starting with a product featuring high school quarterback JuJu Lewis.
Meta Description: Leaf Trading Cards acquires and relaunches Press Pass brand, bringing back innovative trading card collections and spotlighting emerging sports talent.
Leaf Trading Cards has made a significant announcement in the trading card industry by officially acquiring the beloved Press Pass brand. Established in 1992, Press Pass was known for its innovative approach to memorabilia cards but ceased operations in 2015. Now, Leaf Trading Cards plans to breathe new life into the brand by introducing modern collections that pay homage to Press Pass’ storied past.
Driving the relaunch is a football trading card box that showcases the talent of JuJu Lewis, a highly promising high school junior and top quarterback prospect committed to USC for the class of 2025. This move highlights Leaf’s commitment to spotlighting emerging talent in the world of sports.
The mastermind behind this venture is Kevin O’Neil, the current CEO of Leaf and former Director of Sales at Press Pass. With his unique perspective and experience from Press Pass’ influential years, O’Neil plans to release standalone Press Pass-branded products that capture the essence of the original brand while incorporating modern elements.
Press Pass is credited with pioneering the concept of memorabilia cards in the trading card industry. Their groundbreaking 1996 NASCAR release featured cards with race-used tires, setting a precedent for the integration of authentic memorabilia into cards. This innovation continued with the introduction of race-used sheet metal cards and the first game-used jersey basketball cards in a draft product that showcased future NBA superstars like Kobe Bryant and Allen Iverson.
Leaf Trading Cards’ acquisition and relaunch of the Press Pass brand signify a strategic expansion of their product offerings. By merging nostalgia with contemporary sports memorabilia, they aim to introduce a new generation of collectors to the Press Pass legacy while continuing to innovate within the trading card market.
This move by Leaf Trading Cards promises to spark excitement among trading card enthusiasts who hold affection for the Press Pass brand. With the relaunch, collectors can expect to see fresh and unique collections that capture the spirit of innovation that Press Pass was known for. Leaf’s commitment to spotlighting emerging talent also opens up opportunities for fans to collect cards featuring rising stars in the sports world.
By acquiring and reviving the Press Pass brand, Leaf Trading Cards has showcased their dedication to bringing back beloved and iconic names in the trading card industry. This relaunch presents an exciting chapter for collectors and fans alike, allowing them to relive past memories while embracing new and modern trading card offerings. With Leaf Trading Cards at the helm, the future of the Press Pass brand looks bright, filled with innovation, and ready to capture the imagination of a new generation of collectors.