Formula 1 Renews Exclusive Partnership with Topps

Formula 1 has once again solidified its bond with fans and collectors by renewing its exclusive trading card and sticker partnership with Topps, a subsidiary of Fanatics. This strategic move ensures that Topps remains the official trading card licensee for the prestigious international racing series, a role it has held since 2020.

The multi-year agreement will see Topps continue to produce trading card and sticker collections that showcase drivers from the Formula 1, Formula 2, and Formula 3 series. In addition, Topps will be actively involved in various 2024 FIA Formula One World Championship Grands Prix events, commencing with the Austrian Grand Prix. Fans attending these events can anticipate acquiring exclusive trading cards, adding to their beloved collections.

Formula 1’s Chief Commercial Officer, Emily Prazer, and Fanatics Collectibles’ Senior Vice President of Global Licensing and Partner Development, Kelvin Smith, expressed their delight at the partnership’s extension. Prazer and Smith emphasized how the collaboration plays a pivotal role in engaging a wider audience and bringing fans one step closer to their favorite drivers and teams through unique collectibles. While the precise duration of the renewed deal remains unspecified, both parties aim to elevate the fan experience by introducing special products and unforgettable programs.

The renewal of the exclusive trading card and sticker partnership between Formula 1 and Topps underscores the sporting series’ commitment to creating meaningful connections with its dedicated fan base. By collaborating with Topps, Formula 1 continues to provide enthusiasts with an avenue to engage with the sport beyond the racetrack, further immersing themselves in the excitement and camaraderie that define the world of Formula 1. This reaffirmed partnership ensures that fans can continue to expand their collections with high-quality trading cards featuring their favorite drivers, keeping the thrill of Formula 1 alive even when the engines are silent.

As the official trading card licensee for Formula 1, Formula 2, and Formula 3, Topps holds a pivotal position in curating collectibles that encapsulate the essence of these esteemed racing series. With this renewed agreement, fans can anticipate new and innovative trading card collections that capture the dynamic spirit of Formula 1, celebrating the skill and charisma of the drivers who compete on the global stage. Whether it’s securing a limited edition card or completing a full sticker set, collectors can revel in the joy of owning a piece of Formula 1 history, immortalized in each finely crafted trading card produced by Topps.

In essence, the renewed partnership between Formula 1 and Topps signifies more than just a business agreement; it signifies a shared passion for the sport and a commitment to delighting fans with exceptional collectibles that transcend mere merchandise. It’s about celebrating the thrill of Formula 1, immortalizing the legends of the track, and fostering a sense of belonging among enthusiasts who share a love for the fastest and most exhilarating racing series in the world. With this partnership, Formula 1 and Topps continue to pave the way for engaging fan experiences that extend far beyond the finish line, capturing the essence of motorsport in each carefully crafted trading card and sticker.


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